A Web Analytics Developer is responsible for tracking and analyzing web traffic and user behavior to help organizations understand their audience better and optimize their online presence.

• Data Implementation: Set up tracking codes and analytics tools (e.g., Google Analytics) on websites and applications.
• Data Collection: Ensure accurate data collection through proper tagging and event tracking.
• Reporting: Create reports and dashboards that provide insights into user behavior and website performance.
• Analysis: Analyze data to identify trends, patterns, and opportunities for optimization.
• Collaboration: Work with marketing, design, and development teams to implement data-driven improvements.
• Testing: Conduct A/B testing and other experiments to evaluate changes in user experience.
• Consultation: Advise stakeholders on data-driven decisions and best practices for web analytics.