A Search Engine Optimization (SEO) consultant is a professional who specializes in improving the visibility and ranking of websites in search engine results pages (SERPs). Their primary responsibilities include:

• Website Audit: Analyzing the current state of the website's SEO performance, identifying strengths and weaknesses.
• Keyword Research: Identifying relevant keywords and phrases that potential customers are using to search for related products or services.
• On-Page Optimization: Making recommendations for optimizing HTML tags, content, images, and internal links to increase relevance to targeted keywords.
• Technical SEO: Addressing website issues such as site speed, mobile-friendliness, indexability, and crawlability to enhance the user experience.
• Content Strategy: Developing a content plan that focuses on quality, relevance, and user engagement to attract organic traffic.
• Link Building: Creating strategies to acquire high-quality backlinks from reputable sources to establish authority and credibility.
• Monitoring and Reporting: Regularly tracking SEO performance, analyzing data, and providing insights through reports to measure success and adjust strategies.
• Keeping Updated: Staying informed about the latest SEO trends, algorithm updates, and best practices to ensure the website remains competitive.

Ultimately, an SEO consultant helps businesses improve their online presence, drive traffic, and increase conversions through effective search engine strategies.