An Information Architect (IA) focuses on organizing and structuring content in a way that makes it easily accessible and understandable for users. Their responsibilities include:

• Conducting user research to understand needs and behaviors.
• Developing information hierarchies and taxonomies to classify content.
• Creating wireframes and prototypes to represent the structure of websites or applications.
• Collaborating with designers and developers to ensure a cohesive user experience.
• Testing and evaluating the effectiveness of information structures with users.
• Creating documentation and guidelines for content management.

Through these activities, information architects help improve the usability and functionality of digital products.