An SEO Manager is responsible for developing and implementing effective search engine optimization (SEO) strategies to improve the visibility and ranking of a website in search engine results pages (SERPs). Their key responsibilities include:

• Conducting keyword research to identify target keywords and phrases.
• Optimizing website content, including meta tags, headers, and on-page elements.
• Performing technical SEO audits to identify and resolve website issues that impact search rankings.
• Analyzing website traffic and performance metrics using tools like Google Analytics and Search Console.
• Creating and monitoring link-building strategies to enhance domain authority.
• Staying updated on the latest SEO trends, algorithm changes, and best practices.
• Collaborating with content creators to develop SEO-friendly content strategies.
• Generating regular reports to communicate performance and recommendations to stakeholders.
• Managing budgets allocated for SEO tools and campaigns.
• Coordinating with web developers and designers to implement SEO changes.